01.27.08

Business can be like fat burning, it isn’t necessarily intuitive.

Posted in Sales at 8:25 pm by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network

I recently had a metabolic test and have begun working with a personal trainer at the local YMCA. I have been surprised by what I have learned. At first it seemed so contrary to what I would have thought.

I learned that to burn fat I needed to exercise at a level when my body had more oxygen available. Then I was put on a program to gradually increase my exercise and increase my metabolism. Who would have thought?

Life and business aren’t always so easy to figure out. I am finding it helpful to have a guide (trainer) to work with me as I venture into territory outside my area of expertise. 

LeaRae Keyes, RN
www.nurse-entrepreneur-network.com 

 

01.14.08

Nothing new under the sun

Posted in Sales, Marketing at 1:03 am by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network

There is really nothing or at least very little new under the sun. Even with the development of technology, things aren’t all that different then they were in the past. Keying in data into a computer is basically the same as typing on a typewriter.

What makes you stand out is how you put the information together that you know and learn. How do you apply it to solve problems for your customers? How do you apply your knowledge and expertise to add value for your customer? This is how you differentiate yourself in the market. In most situations you don’t have to create anything new. You just need to apply what is already known in a different way.

When I first started in sales I didn’t know much about the sales process. What I did know was the nursing process! I applied the nursing process to sales and it worked for me. So don’t worry about creating anything new. Think about what you know and how you can use that knowledge to solve problems for your potential customers.

07.23.07

Doing one more thing

Posted in Sales, Increase profits at 2:32 pm by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network

Often the difference between being successful or not is in doing one more thing. There is very little difference between those who succeed in business and those that do not. It is that little difference that can make a break a business. Watch this video to better understand the difference. http://www.just212.com/video/.

What is the one thing more that you can do to make your business successful? Please share your thoughts and comments.

LeaRae Keyes, RN
www.Nurse-Entrepreneur-Network.com

 

05.16.07

Will your business be ready?

Posted in Sales, Blogging at 10:16 pm by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network

Life is constantly changing. As a result, your business needs to be prepared to change also. Thinking ahead is a critical skills for the leader of the business. So when I came across this video http://www.glumbert.com/media/shift I just had to share it. How might these changes affect your nurse entrepeneur business?

LeaRae Keyes, RN
Nurse Entrepreneur Network

04.07.07

How are nursing and sales similar?

Posted in Sales at 5:33 pm by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network

No, it’s not a riddle. Nor is it an oxymoron. There really is a lot of similarity between nursing and sales. You can easily apply the nursing process to sales. As you know the nursing process is

  • Assessment 
  • Diagnosis 
  • Planning 
  • Implementation 
  • Evaluation
    In some places, such as the UK, the diagnostic stage would not be included. In the US we have nursing diagnosis, so we include the diagnostic stage.
    Applying this to sales, the stages would look like this
  • Assessment (of the customer’s needs)
  • Diagnosis (of the problem and identifying if your product or service can help to solve the problem) 
  • Planning (explaining to the customer how your product or service can help)
  • Implementation (delivery of your product or service)
  • Evaluation (of the success of of the product or service)
    As you see, sales is not all that different from nursing and you have probably all ready been doing this in one way or another in your career.

    • For more information on selling and your nursing business go to www.nurse-entrepreneur-network.com

    LeaRae Keyes, RN
    Executive Director
    Nurse Entrepreneur Network

    03.25.07

    Tell a story and sell more

    Posted in Sales at 12:04 pm by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network

    Today I was at an event and there was a great harpist playing at the event. He had CDs for sale following the event.

    I bought one of his CDs and looked at several other of his CDs. After looking at these CDs, I decided there was only one that really appealed to me. Following my purchase, I got a cup of coffee and sat down to visit with a few people at the table.

    The harpist, Reuben Correa, was at the same table as me. During the conversation he mentioned that he received an email from a happy listener letting him know that she goes to his site every day and listens to Canon in D.

    Canon in D is one of my favorite classical pieces. Even though I had looked at the playlist on each CD, I had not noticed this piece being on any of the CDs. I immediately  bought a copy of that CD, also.

    This is an example of how using stories as part of your sales presentation can help you sell more.

    LeaRae Keyes, RN, BSN, PHN, CDMS, CCM
    Executive Director
    Nurse Entrepreneur Network