01.15.12
Posted in Blogging, Marketing, Networking at 3:32 pm by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network
One way to get noticed more by your target market and by Google is to write articles. These articles are for sites other than your own. This technique helps you draw in people who are interested in your nurse entrepreneur business that you would not typically reach by only posting on your own blog or website. When you post on other sites or blogs you also would include a link back to your own site in your resource box. It is these links that are so helpful in increasing your nurse entrepreneur business search engine ranking.
Many blog or website owners are very willing to accept guest articles. I recently wrote a guest article for Anna Morrison: http://icoachnurses.com/7-questions-nurses-leaving-bedside-nursing-stay-go. Writing a guest article for someone else’s blog or website gives them valuable content and it gives you exposure.
In addition to writing for someone you know you can write and submit to article directories. Article directories are places for you to submit one or more articles to be picked up and posted by others on their blogs or sites. This is also an exceptional way to introduce your content to those who can benefit from what you have to offer in your nurse entrepreneur business but who haven’t found you yet. You will also get valuable links when someone picks up and posts your article that they found on an article directory.
Writing an article as a guest or submitting it to an article directory allows people who are not in your direct network to experience you and your content. It is also a legitimate way to get links back to your nurse entrepreneur business site and your content. Search engines will value these types of links far greater than links from link exchanges. Links from sites that are not consistent with your content are not valued and often devalued by search engines such as Google.
If you haven’t started writing articles to promote your nurse entrepreneur products or services now would be a great time to start!
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04.30.09
Posted in Marketing, customer service, getting started at 3:15 pm by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network
With the current swine flu concerns what are you doing to make use of this in your marketing efforts? As a nurse entrepreneur you could be providing information to your customers and potential customers on swine flu facts, pandemic levels, how to prepare…
This would be a great topic to use to make more contacts about your services.
LeaRae Keyes, RN
www.nurse-entrepreneur-network.com
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04.18.09
Posted in Marketing, Networking, Sales, getting started, home office at 9:03 am by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network
Have you ever struggled to motivate yourself to get something done? I think we ahve all been there at one time or another. Would you like to help yourself WANT to get the task done? Take a look at this video http://www.youtube.com/watch?v=dpS_cJP5nzs I hope that it helps you get excited about getting that task done.
LeaRae Keyes, RN
www.nurse-entrepreneur-network.com
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01.14.08
Posted in Marketing, Sales at 1:03 am by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network
There is really nothing or at least very little new under the sun. Even with the development of technology, things aren’t all that different then they were in the past. Keying in data into a computer is basically the same as typing on a typewriter.
What makes you stand out is how you put the information together that you know and learn. How do you apply it to solve problems for your customers? How do you apply your knowledge and expertise to add value for your customer? This is how you differentiate yourself in the market. In most situations you don’t have to create anything new. You just need to apply what is already known in a different way.
When I first started in sales I didn’t know much about the sales process. What I did know was the nursing process! I applied the nursing process to sales and it worked for me. So don’t worry about creating anything new. Think about what you know and how you can use that knowledge to solve problems for your potential customers.
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