01.14.08

Nothing new under the sun

Posted in Sales, Marketing at 1:03 am by LeaRae Keyes, Executive Director, Nurse Entrepreneur Network

There is really nothing or at least very little new under the sun. Even with the development of technology, things aren’t all that different then they were in the past. Keying in data into a computer is basically the same as typing on a typewriter.

What makes you stand out is how you put the information together that you know and learn. How do you apply it to solve problems for your customers? How do you apply your knowledge and expertise to add value for your customer? This is how you differentiate yourself in the market. In most situations you don’t have to create anything new. You just need to apply what is already known in a different way.

When I first started in sales I didn’t know much about the sales process. What I did know was the nursing process! I applied the nursing process to sales and it worked for me. So don’t worry about creating anything new. Think about what you know and how you can use that knowledge to solve problems for your potential customers.

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